How Authentic Storytelling Can Change Your Biz & Life with Former Today Show Producer Patrice Poltzer

Buckle up, ladies, today we have Patrice Poltzer, a former TODAY Show producer, powerhouse storyteller and online business owner, who’s going to whip us into shape and tell us how we can be more successful in business and life using storytelling as a tool! Storytelling allows you to cut through the online marketing noise and attract the right audience to your business. 

Patrice is so inspiring and shares all her tips and tools on how to tell a great story. She also shares with us how she took her business completely online which allowed her to leave the country with her family of five. She figured out the secret sauce to online sales and she’s pouring that into us today!

Patrice Poltzer is an Emmy-nominated and award-winning former TODAY Show producer and the head of Patrice Poltzer Creative. She helps people and brands tell their unique stories so they connect with their audiences. She’s also a badass mom of three and just relocated her family from NYC to Lisbon, Portugal. She runs her successful business completely online!

Patrice and I discuss:

• The power of storytelling: It’s a critical marketing tool that can emotionally connect with strangers.
• Focusing on a small, loyal audience: It's better to have a small group of highly engaged followers than a large audience with little engagement. Provide value to your audience and they will become your promoters.
• Not outsourcing your authenticity: You can outsource some tasks like video editing, but it's important to maintain a personal connection with your audience. Your story and voice are a big part of your brand.
• Investing in yourself: Taking courses or hiring coaches can help you avoid mistakes and reach your goals faster.
• Starting small and iterating: Don't be afraid to experiment and make changes as you learn more about your audience and business.
• Getting clear on your ideal customer: The more you understand your target audience, the better you can tailor your message to resonate with them.
• Being patient: Building a successful business takes time and effort. Don't get discouraged if you don't see results overnight.
• Overcoming fear: Don’t let the mess in your head mess with your message.

In a world full of bland AI content, faceless accounts, and an abundance of content, it’s critical to use storytelling to Step Into the Spotlight to get seen, heard, paid, and make an impact!

Did you take the first step to share an authentic story on social media? Don’t forget to tag us @PatricePoltzer and @JenMarples to share your success!

I’d love to connect with you on social media so please follow me @jenmarples on Instagram, LinkedIn, TikTok and YouTube, and let me know if you listen to the show! Nothing makes me happier than connecting with you dear listener. 

Learn more about Jen Marples at https://www.jenmarples.com/ 

Unedited AI Transcript Here

CONNECT WITH PATRICE POLTZER:

Website

Instagram

LinkedIn

CONNECT WITH JEN MARPLES:

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Chapters

• 0:00 How Authentic Storytelling Can Change Your Biz & Life with Former Today Show Producer Patrice Poltzer
• 7:52 Storytelling in marketing and attracting the right audience through authenticity and relatability.
• 12:02 Pivoting from video services to storytelling and personal branding.
• 16:46 Overcoming fear and showing up for women in business.
• 22:24 Consistently connecting with audience through storytelling in business.
• 28:02 Prioritizing a small but dedicated audience over a large following for business success.
• 34:17 Leveraging personal connections for business success.
• 36:41 Outsourcing social media, with tips on how to successfully do so.
• 42:27 Outsourcing and systems for entrepreneurs and solopreneurs.
• 46:16 Understanding and connecting with one's target audience for business success.
• 51:07 Investing in oneself, building businesses, and fighting for space in a male-dominated industry.
• 55:29 Showing up authentically on social media.
• 1:01:07 Authenticity and vulnerability in personal and professional branding.
• 1:04:19 Starting and growing a business, overcoming fear and limiting beliefs.